Sharing your success with the community is the best marketing strategy. There are several charitable organizations in our communities that your business can support. But how will helping them make business benefit you?
Let’s delve into some of the top reasons why you should consider partnering with a charity.
It builds your brand.
Partnering with a charity helps to boost the relationship between charities and your business. You only need to indicate the organizations you support on your website. That informs visitors on your site that you are open to sharing your profits with others.
Also, you can ask the charity to indicate on their website that they received your support. They can share the link to your website and make it easy for visitors to connect with you. It is one of the best ways that you may increase your brand awareness.
It boosts employees’ morale.
Partnering with a charity allows your employees to go out and support the community in several ways and oftentimes, helping others makes people feel better about themselves.
As such, they will also feel prouder of their employer. A study conducted in 2016 by Deloitte[1] indicated that millennials are more likely to give a positive rating on corporate culture if their employer supported charity.
You benefit from tax deductions.
Although the main motivation of donating should be to help the wellbeing of others, there are financial benefits that your business will get. The most common of these are tax savings that will cover most of the expenses incurred when giving to a charity.
However, you need to ensure that you stick to the rules to be eligible for a tax deduction. One of which being that you partner with an IRS registered organization [2]. Besides, working with a tax expert will help you stay within the tax laws.
It helps the community.
A business may help to improve the living standards of a community by donating to charity. The community easily identifies with your business when it boosts their well-being. For example, donating to a non-profit medical organization may improve health standards within the community.
Any reason that motivates you to support a charity is good both for you and your business. The principle of giving attracts receiving. Donating to an organization will not only market your organization but also have a huge impact on other people’s lives. Therefore, pick a cause that will have a good effect on your community. To partner with one of the best charities in Bucks County, PA or to learn more about charities to donate to in Bucks County, PA contact United Way of Bucks County today!
[1] https://www2.deloitte.com/us/en/pages/about-deloitte/articles/citizenship
[2] https://www.irs.gov/charities-non-profits/charitable-organizations
